Privacy Policy

Privacy Policy for Blue Jay An Elite Health Care Brand

Effective Date: May 16, 2025

1. OVERVIEW

This Privacy Policy describes how Blue Jay An Elite Health Care Brand ("Blue Jay," "we," "us," or "our"), operator of the website www.bluejayehb.com (the "Site"), collects, uses, and protects any personal information that you ("you," "your," or "user") provide to us when you use this Site or purchase our products and services.

Blue Jay is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement and applicable privacy laws, including those relevant to our operations in New York State.

We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

Our store is hosted on Shopify Inc. ("Shopify"). They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. This policy should be read in conjunction with Shopify's Privacy Policy, which details how they handle data processed through their platform.

2. WHAT WE COLLECT

We may collect the following categories of personal information:

  • Information You Provide Directly:

    • Identity Information: Name.
    • Contact Information: Email address, shipping address, billing address, and contact phone number.
    • Account Information: If you create an account, your username, password (encrypted), and preferences.
    • Payment Information: While we facilitate payment, your complete payment card details are typically processed directly by our third-party payment processors (e.g., Shopify Payments, PayPal) who are compliant with Payment Card Industry Data Security Standards (PCI-DSS). We may receive transaction identifiers and summary information about your purchases.
    • Communications: When you contact us via email (support@bluejayehb.com) or other means, we may keep a record of that correspondence.
    • Marketing and Communications Preferences: Your preferences in receiving marketing from us and our third parties and your communication preferences.
    • Survey Information and Feedback: Information relevant to customer surveys, feedback on products/services, and/or offers.

  • Information Collected Automatically:

    • Device and Usage Information: When you visit our Site, we (and our third-party service providers, including Shopify) may automatically collect information about your device, including your IP address, browser type, operating system, referring URLs, pages viewed, access times, and other technical information.
    • Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies to collect information about your Browse activities on our Site. Please see Section 5 ("HOW WE USE COOKIES AND TRACKING TECHNOLOGIES") for more details.
    • Location Information: We may infer your general geographic location based on your IP address.

3. WHAT WE DO WITH THE INFORMATION WE GATHER

We require this information to understand your needs, provide you with our products and services, and deliver a better user experience. Specifically, we use your information for the following purposes:

  • Providing and Managing Services:
    • To process your orders, including payment processing, shipping, and handling returns.
    • To create and manage your customer account.
    • Internal record keeping and order fulfillment.
  • Customer Support:
    • To respond to your inquiries, provide customer service, and manage any complaints.
  • Improving Our Products and Services:
    • To improve our products, services, and website functionality.
    • To customize the website according to your interests and preferences.
  • Marketing and Promotions (with your consent where required):
    • We may periodically send promotional emails about new products, special offers, or other information which we think you may find interesting using the email address which you have provided. You can opt-out of these communications at any time (see Section 8: "YOUR PRIVACY RIGHTS AND CHOICES").
    • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email.
  • Analytics and Site Functionality:
    • To analyze trends, administer the Site, track users' movements around the Site, and gather demographic information about our user base as a whole.
  • Security and Legal Compliance:
    • To protect the security and integrity of our Site, prevent fraud, and enforce our Terms of Service.
    • To comply with applicable legal obligations, including those in New York State (such as the SHIELD Act regarding data security and breach notification), and respond to lawful requests from public authorities.
    • We may provide your information to our third-party partners for marketing or promotional purposes, but only with your explicit consent or as otherwise permitted by applicable law.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information in the traditional sense (i.e., for monetary consideration). However, we may share your personal information with third parties in the following circumstances:

  • Shopify: As our e-commerce platform provider, Shopify processes personal information on our behalf to enable us to operate our store, process payments, fulfill orders, and manage customer data. You can learn more about how Shopify handles personal information by reviewing their Privacy Policy.
  • Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as payment processing (e.g., Shopify Payments, PayPal), shipping and delivery (e.g., USPS, FedEx, UPS), data analytics, email delivery, hosting services, and marketing assistance. These service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Marketing Partners: With your consent, or as permitted by applicable law, we may share information with third-party marketing partners for promotional purposes. This includes services that help us with targeted advertising. (See Section 5 regarding opt-outs for specific services like Retention.com if applicable).
  • Legal Requirements and Law Enforcement: We may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or a request from law enforcement or other government officials (including in response to a valid subpoena, court order, or other legal process); (b) protect and defend the rights or property of Blue Jay; (c) prevent or investigate possible wrongdoing in connection with the Service; (d) protect the personal safety of users of the Service or the public; or (e) protect against legal liability. This includes obligations under New York State law, such as the SHIELD Act for data breach notifications.
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

5. HOW WE USE COOKIES AND TRACKING TECHNOLOGIES

A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree (or your browser settings allow), the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use different types of cookies, including:

  • Essential Cookies: Necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
  • Performance and Analytics Cookies: We use traffic log cookies (e.g., Google Analytics) to identify which pages are being used and how users interact with our Site. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We generally only use this information for statistical analysis purposes.
  • Functionality Cookies: These enable the website to provide enhanced functionality and personalization.
  • Advertising/Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Your Choices Regarding Cookies: You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Instructions for managing cookies are usually found in the "Help" or "Settings" section of your browser. Declining cookies may prevent you from taking full advantage of the website.

You may also be able to opt-out of certain interest-based advertising by visiting the Digital Advertising Alliance (DAA) opt-out page (http://optout.aboutads.info/) or the Network Advertising Initiative (NAI) opt-out page (http://optout.networkadvertising.org/).

Third-Party Pixels and Cookies (Example from Pete & Pedro, adapt if applicable): When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. [If you use a service like Retention.com, include this:] You may opt out of receiving this advertising by visiting https://app.retention.com/optout. [Ensure this link and information is accurate and relevant to your specific third-party services.]

6. SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorized access, use, alteration, or disclosure, we, in conjunction with our platform provider Shopify, have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. These measures include data encryption, firewalls, and access controls. Shopify is PCI-DSS compliant.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. We comply with applicable New York State laws, such as the SHIELD Act, which requires reasonable safeguards to protect the security, confidentiality, and integrity of private information. In the event of a data breach involving your private information, we will provide notifications as required by law.

7. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to resolve disputes and enforce our agreements. When your personal information is no longer needed, we will securely destroy or anonymize it.

8. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your jurisdiction (including if you are a resident of certain states like California or countries in the EEA/UK), you may have certain rights regarding your personal information. We endeavor to provide these rights to our customers generally:

  • Access to Your Personal Information: You may request details of personal information which we hold about you.
  • Correction of Your Personal Information: If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible. We will promptly correct any information found to be incorrect. You can often review and update your account information by logging into your account on our Site.
  • Deletion of Your Personal Information: You may request the deletion of your personal information, subject to certain exceptions (e.g., where the information is necessary to complete a transaction, for our legitimate business interests, or to comply with legal obligations).
  • Opt-Out of Marketing Communications:
    • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by clicking the "unsubscribe" link in any marketing email you receive from us, or by contacting us at support@bluejayehb.com.
    • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes (if applicable).
  • Object to Processing: In some circumstances, you may have the right to object to our processing of your personal information.

To exercise any of these rights, please contact us at support@bluejayehb.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

9. CHILDREN'S PRIVACY

Our Site and services are not directed to individuals under the age of 13 (or a higher age threshold if applicable in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information. If you believe that we might have any information from or about a child under 13, please contact us at support@bluejayehb.com.

10. LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

11. INTERNATIONAL DATA TRANSFERS

If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers (and those of Shopify and our service providers) are located. Data protection laws in the U.S. may be different from those in your country of residence. By using our Site, you consent to the transfer of your information to the United States. Shopify's platform includes mechanisms to ensure that transfers of personal data comply with applicable data protection laws.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or change our Privacy Policy at any time. We will post any changes to this Privacy Policy on this page with an updated "Effective Date." We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

13. GOVERNING LAW

This Privacy Policy and any disputes related thereto shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of laws principles, and applicable federal laws of the United States.

14. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at:

Blue Jay An Elite Health Care Brand Email: support@bluejayehb.com